Veronica & Betsey opened the first version of The Beauty Spot in December of 2014 after transforming Veronica’s skin studio into a collaborative hair & beauty salon. They have since expanded into a larger location, built a full team, gained the trust of a large client following, and continued to build upon those humble beginnings.

Their team of talented, highly trained Cosmetologists & Estheticians are employees of the salon, not booth renters, in a unique business structure that allows for a true team based, collaborative culture. Veronica & Betsey’s desire to ‘break the booth rental mold’ offers a rare stable and professional career path for licensed beauty professionals in Sonoma County.

Veronica & Betsey opened the first version of The Beauty Spot in December of 2014 after transforming Veronica’s skin studio into a collaborative hair & beauty salon. They have since expanded into a larger location, built a full team, gained the trust of a large client following, and continued to build upon those humble beginnings.

Their team of talented, highly trained Cosmetologists & Estheticians are employees of the salon, not booth renters, in a unique business structure that allows for a true team based, collaborative culture. Veronica & Betsey’s desire to ‘break the booth rental mold’ offers a rare stable and professional career path for licensed beauty professionals in Sonoma County.
Veronica

Veronica Passalacqua is a Licensed Esthetician & Makeup Artist with an extraordinary eye for detail. Veronica got her start in the industry in 2001 and her love for all things beauty stems back to childhood. Inspired by her own quest for a healthy and beautiful complexion, Veronica became licensed as an Esthetician so that she could share with others the tools to achieve and maintain healthy, beautiful skin.

Veronica focuses on customizing each treatment to provide the very best results for her guests, while maintaining a relaxing & luxurious experience.

Betsey

Betsey Oliver has been a licensed cosmetologist since 2007 and a wedding artist since 2004. She has a passion for helping her clients discover what makes them feel beautiful.

Betsey specializes in defining a perfect look for each woman’s unique features and is constantly striving to make her clients feel truly special and comfortable.

Ashley

Ashley was born and raised in Sonoma County. She graduated from Lytle’s Beauty School in 2016 and has been an essential member of the The Beauty Spot team ever since. Ashley was top of her class in our Associates Program and has continued to excel in her skill set and service, most recently earning a promotion to Master Stylist Level 2. Ashley is both a Makeup Artist and Lead Hair Artist on our bridal beauty team and is well versed in wellness and sustainable beauty.

Ashley is passionate about always learning and most enjoys creating natural dimension with our hand painted balayage technique. She is excellent at listening and creating realistic styles for her guests, while also teaching them styling tricks with tools and products specific to their needs.

Claire

Claire comes to us with a solid background of classic hair training & knowledge. Her integrity, kindness, attention to detail, and innate draw to serving others make her a perfect fit with The Beauty Spot company culture. Claire specializes in cutting but also offers her coloring talent, should you be interested!

Veronica

Veronica Passalacqua is a Licensed Esthetician & Makeup Artist with an extraordinary eye for detail. Veronica got her start in the industry in 2001 and her love for all things beauty stems back to childhood. Inspired by her own quest for a healthy and beautiful complexion, Veronica became licensed as an Esthetician so that she could share with others the tools to achieve and maintain healthy, beautiful skin.

Veronica focuses on customizing each treatment to provide the very best results for her guests, while maintaining a relaxing & luxurious experience.

Betsey

Betsey Oliver has been a licensed cosmetologist since 2007 and a wedding artist since 2004. She has a passion for helping her clients discover what makes them feel beautiful.

Betsey specializes in defining a perfect look for each woman’s unique features and is constantly striving to make her clients feel truly special and comfortable.

Ashley

Ashley was born and raised in Sonoma County. She graduated from Lytle’s Beauty School in 2016 and has been an essential member of the The Beauty Spot team ever since. Ashley was top of her class in our Associates Program and has continued to excel in her skill set and service, most recently earning a promotion to Master Stylist Level 2. Ashley is both a Makeup Artist and Lead Hair Artist on our bridal beauty team and is well versed in wellness and sustainable beauty.

Ashley is passionate about always learning and most enjoys creating natural dimension with our hand painted balayage technique. She is excellent at listening and creating realistic styles for her guests, while also teaching them styling tricks with tools and products specific to their needs.

Claire

Claire comes to us with a solid background of classic hair training & knowledge. Her integrity, kindness, attention to detail, and innate draw to serving others make her a perfect fit with The Beauty Spot company culture. Claire specializes in cutting but also offers her coloring talent, should you be interested!

About Our Certified Sustainable Salon
About Our Certified Sustainable Salon